More than half (>50%) of web traffic is on mobile devices (odds are, you’re on a mobile device right now). But there’s layers to this importance. 63% of smartphone users are more likely to purchase from companies whose mobile sites are user friendly. 60% of smartphone users have contacted a business directly using a CTA (e.g., “click to call” option). Moreover, did you know that Google uses a websites’ mobile version when assessing SEO metrics?