High Rock Accounting needed an updated look for their B2B company website. They were unhappy with the outdated look and poor SEO performance of their previous website. It was a requirement to integrate Active Campaign as their customer email onboarding was based on it.
Pops of color were used to bring attention to important sections and calls to action. Illustrations were used sparingly to breathe life back into page designs. Subtle animations add to the customer journey through the website.
Having a business with different aspects to it required customized forms for each aspect. Accounting is a very competitive field in regards to SEO. It became important to target niche keyword variations in order to build ranking authority.